Yann Vernier’s Blog

Do YOU Enrage Your Customers?

nobody@vox.com(Yann Vernier) — Wed, 06 May 2009 22:07:42 +0100

There's a new post at ProfitsTactics.com...

About what annoys the heck out of online shoppers...

And how to do the opposite in YOUR online business.

Please read it now:
Making money on the internet… Do YOU enrage your customers?:

Talk soon,
Yann

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Your Customers Secret Objection...

nobody@vox.com(Yann Vernier) — Sun, 03 May 2009 02:04:06 +0100

There's a new post at ProfitsTactics.com...

About these secret thoughts your customers may
have - but won't ever confess - that stop them
from buying from you.

Check it out now:
www.ProfitsTactics.com: Your Customers Secret Objection...

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Back to Vox

nobody@vox.com(Yann Vernier) — Mon, 30 Mar 2009 19:01:04 +0100

Hi from sunny Paris - it's beautiful here at the moment.

I'll be back in foggy London on Wednesday with a proper internet connection to get started with the Internet Wealth course - Kevin tricked me into it on Firday night.

In the meantime, I'm loving this long weekend in the French capital (until I get on my scale on my return).

Talk soon,
Yann

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Back on track?

nobody@vox.com(Yann Vernier) — Mon, 30 Jun 2008 22:19:03 +0100

Damn, I let myself fall into one of these nasty loops

Life Empowerment Coach & Mentor Sue Crutcher talked

about in her recent post.

But I’m back on track now (I think).

It all started when I got some not-so-good news from my

parents a week ago or so. Then, I let everything I was

working on slip.

However, the situation forced me to consider scenarios

I knew I’d have to think about someday… but had so far

chosen to ignore.

Isn't it amazing how inclined we are to delude ourselves?

This reminded me of the importance of what Hill referred

to as Accurate Thinking.

And of Ringer’s Theory of Reality:

“Reality is neither the way you wish things to be nor the way

they appear to be, but the way they actually are. Either you

acknowledge reality and use it to your benefit, or it will

automatically work against you.”

We know this is true… Yet we so often “forget” to apply it in

our life.

In fact, indirectly pointing people to acknowledge Reality

seems to be what I spend most of my time doing.

But what about you?

What reality are you choosing to ignore right now?

Food for thought...?

All the best,

Yann
Yann Vernier, Personal Coach UK

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Why? Why? Why?

nobody@vox.com(Yann Vernier) — Tue, 17 Jun 2008 13:42:44 +0100

Lots to do today. And not enough time to come up with a well

thought out post.

Just one question that keeps coming up as I'm going through several

answers, proposals, explanations, etc… I've been chasing for days.

(It’s as though everybody woke up on the same day.)

Why do people insist on making simple things complicated? Why?

To justify their position. Because they’re so used to look at things from

a single perspective, they can’t see any alternatives. To give themselves

the illusion they’re productive…

I could come up with a looooong list of reasons. But I have to go back to

finding useful words in pages of fluff.

Have a great day,

Yann

Yann Vernier – Personal Coach

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Friday, 1:47pm - I Rarely Scream, But...

nobody@vox.com(Yann Vernier) — Sun, 15 Jun 2008 22:19:56 +0100

"OH MY GAWD!" I scream as I enter my office.

"What's wrong?" shouts my assistant from the adjoining room in a
panicky voice.

"Look outside!"

"Oooooh..."

"What's going on?" asks another person, running into the office.

"Look!" I reply, pointing at the window.

"She's gonna get arrested!"

"What is she doing?"

"There's a naked woman outside my window!"

"People are crazy in this country..."

The woman turns around.

"Oooooh..."

"That's just weird."

"Yeah, that's stupid."

"Well, she did attract our attention!"

"Not just ours! Look at all these men walking past... and then turning
around..." we laugh.

We see all sorts of people walking about in central London. Some rather
unusual, colorful, "in-your-face" outfits, accessories, and haicuts.

Nobody pays much attention.

But this was definitely an unusual sight.

It was interesting to watch the reactions of various passers-by. Most women
were not impressed. A couple of women wanted their picture taken with the
naked woman though.

A few men pretended not to notice her. But most men thought it was
funny, of course.

I had a lot of work to do so I stopped looking. (Okay, okay, I occasionally
turned around to check she was still there.)

What was the naked woman doing?

Handing out promotional leaflets.

What business for?

No idea. (No, we're not in the red-light district.)

In fact, she did attract a lot of attention. But very few people bothered
taking a flyer.

Remember those stupid ads?

SEX!

Now that I have your attention, let me tell you about XYZ Services Inc. Yada
yada yada...
Yada yada yada....

None of the "yada yada yada" actually tying in with the attention-grabbing "headline".

It's easy to get attention. It's easy to give people a story to tell. But with this sort
of gimmicks... The story may be very different from the message the "smart"
promoter is hoping to spread.

One of my colleagues hopes she'll be back on Monday though... So we can find
out a little more...;-)

All the best,

Yann
Yann Vernier - Personal Coach

P.S.: Oh! Nearly forgot.

Did I promise a picture?

Here she is:

Is she ...?

Great coveralls, aren't they?

P.P.S.: Back to more serious topics tomorrow. Well, maybe...

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Waiting for the Naked Lady?

nobody@vox.com(Yann Vernier) — Sat, 14 Jun 2008 07:14:03 +0100

You may have heard the rumor that there was a naked lady outside my
window yesterday... And that I was going to post about it... Including
a picture...

Well, let me confess it... It's true. But more on that in a moment.

I've just finished my round of comments. And I've litterally run out of time.

I'm off to an all-day corporate team-bonding "event". Could be fun. Could
be boring.

Either way, I'm sure I'll learn a lot about human nature - just watching.

I'll let you know.

Oh! My train is leaving shortly.

Gotta go.

You'll have to wait a bit longer for the naked lady. (Sorry Scott)

All the best,

Yann
Yann Vernier - Personal Coach

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Just Be Yourself?

nobody@vox.com(Yann Vernier) — Fri, 13 Jun 2008 08:35:33 +0100

You've probably heard this or some similar advice before...

To be truly happy, just be yourself.

Well, it's easier said than done!

Most people don't realize, or don't like to admit, that they're influenced by
a group in which they want to fit. By someone they want to be like.

They want to be themselves, yet they want to be like someone else. Celebrities,
mentors, family members, fictional heroes, ... you name it.

As soon as you accept this group or person exists, and identify what it is that
you want to emulate and why, you're on the path to greater feelings of fulfillment.

Here are the 3 steps I like to go through. It can take 10 minutes. It can take
10 hours. The exact questions vary depending on the conversation, but here is
the essence:
1 - Who would you like to be like?
2 - What specifically would you like to emulate?
3 - Why are these things important to you? (one by one)

And then the hard-core question, the fourth step (okay I lied there are 4 steps!):
If you could have these things and be true to yourself, how would you do it?

Once we've got some answers to these, both of us have achieved much greater
clarity about the direction we should take.

And smart people like readers of this blog can probably use this as a guideline
for self-questioning. For you... it'll be 10 minutes :-)

All the best

Yann
Yann Vernier - Personal Coach

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Favorite Question...

nobody@vox.com(Yann Vernier) — Wed, 11 Jun 2008 17:26:29 +0100

Following on from my previous post on how to deal with feeling confused or

overwhelmed, here’s a spin-off on one of my favorite coaching questions that

you might find useful.

As usual, this is something I would normally use during a live interaction, so

I’d be interested to know if it works for you in a “self-talk” situation.

When you’re feeling overwhelmed, simply do this.

Stop.

Take a deep breath.

Ask yourself the simple question below and answer the first thought that comes

to mind– out loud or in writing (not just in your head):

If I were at my best... what one thing would I do right now?

You’ll find that you have the answer.

Don’t shake your head.

You will know the answer.

And it will pop in your mind straight away. Most probably followed by a lot of

‘yeah but’s. Reasons to justify the fact you’re not doing that very thing.

And that’s okay. What matters is that you verbalize the answer. And doing it out

loud or in writing somehow “tricks” you into some level of commitment to yourself.

Often, you’ll actually think of a sequence of activities… And voila, you’ll know what

to do with yourself.

The next step of course is to start doing it!

Chances are you’re not feeling overwhelmed right now since you’re busy reading

this post. But remember the question for the next time you’re feeling stuck (write

it on a sticky note and leave it wherever this usually happens to you).

And be sure to let me know if that works for you.

Yann

Yann Vernier – Personal Coach

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Pressure, Tension, and Discipline

nobody@vox.com(Yann Vernier) — Mon, 09 Jun 2008 20:02:49 +0100

I'm stuck for inspiration today and waaaaaaay too busy in the office to use the

"clear my throat" trick that copywriting wunderkind Sheridan Randolph would

probably advise me to try.

Well, the busy-ness part is my fault... I shouldn't have let my assistant take

a vacation :-)

So here's the trick I personally use when I feel a little overwhelmed or

demotivated like today.

It’s a simple quote I like to ponder for a few seconds.

"You never will be the person you can be if pressure, tension and discipline are

taken out of your life."
- James G. Bilkey (He was a South African activist but it’s the quote I’m interested in)

I printed it over 2 years ago and it's been on my desk since.

Reading it instantly reminds my emotional brain to reframe the difficulties

I encounter into necessary steps to make me a better, stronger person.

Keyword: reframe.

Somehow this works for me.

How about you? Do you have any “tricks” to deal with those days when nothing

seems to fall into place?

Yann
Yann Vernier - Personal Coach

PS: If you need another boost of self-confidence, check out business insurance

expert Sonya Lenzo's post of the day.

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